From 1977, here’s Earth, Wind & Fire performing “Serpentine Fire.”
The All ’N All tour was so technically involved that before we took it out, we had to have several run-throughs at Sunset Gower Studios, a movie studio with enough space.
When Columbia Records found out what we were doing, they thought it would be a good idea to fly in journalists from around the world, as well as about three hundred friends and celebrities, to give them a shortened version of the show.
As Verdine said, “People left that junket and they didn’t know what to think. It was that show opening, with those tubes coming down out of the sky. Then at the end of that show, when we wave good-by and get in that damn pyramid and the thing explodes! It was like we’ll never be able to top our own damn self. God wrote that show. You can tell. That spectacle really converged everything. The record was right. The show was right. The audience was ready. And it had been a building process.”
– Maurice White. My Life With Earth, Wind & Fire, by Maurice White with Herb Powell, 2016.